Social Media Optmization

Abstract

SMO = Social Media Optimization / Search Marketing Optimization

SMO. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.

Social Media Optimization (SMO) can be defined as the science and art of getting free targeted traffic to your website from Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+ or other social media networks through various social activities like blogging, posting status updates on social media profiles, participation in discussion groups, social bookmarking, virals, online reputation management, user rating/polling, user feedback, RSS feeds, sharing buttons, use of video/photo sharing sites and many more

Social Media Optimization (SMO) = Activities That Bring Free Traffic From Social Media

Social Media Optimization (SMO) primarily focuses on driving free traffic from sources other than search engines, though improved search rankings is also an added benefit (side-benefit) or byproduct of successful smo efforts. This is the reason why sometimes people call SMO as Social SEO but we firmly believe that SMO & SEO are two different activities which do share some common benefits and when both these techniques are used hand in hand, they actually compliment each other.

There are several companies that offer "guaranteed" rankings. In some cases, the methods they use are unethical because they attempt to "trick" search engines. While some may succeed in this practice, programmers of search engines will adjust their algorithms to block the tricks and then you're out of luck and probably a lot of money.

Our Website Optimization services encompasses a full Search Engine Optimization strategy, including Competitive Keyword Research, Content Writing, SEO Engineering and more to ensure your site ranks as high as it can on major search engines – and stays there.

Good websites combine writing that motivates, stunning design and innovative programming. We have built hundreds of websites that combine those elements.

Our knowledge of communications and technology gives us the advantage in building high-performance websites. We understand the complex algorithms and criteria used by major engines like Google, Yahoo, and Bing to rank websites and we stay informed as they adjust the rules.

Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.

Let us put our expertise to work for you. While no one can – or should – guarantee you top ranking on a search engine page, we can help you make your site as effective as it can be. Our goal is to get you the most visibility of all major search engines using your keyword criteria

It's not magic, it's knowing how a search engine thinks. It's not about trickery, it's knowing what works

SEO Engineering is integral for the continued success of your website. Just as gardens need constant care and attention, your website is no different.

Search engines award points for fresh, optimized content. Search engines like web pages that are up to the latest technical standards. And because search engines change their algorithms frequently (in Google’s case, more than 500 times a year) SEO Engineering is an essential investment.

BASE SEO Engineering focuses on quality and integrity; we don't use sneaky black-hat tactics in our process. So you don't have to worry about getting banished to the bottom of the Internet the next time Google announces a major change to its algorithm.

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